Re-brand for specialist engineering company
Our work involved a complete re-brand – the only mandatory being that the company name would remain the same. Cambustion is well known globally and the name carries a fair degree of equity
The brand positioning was very much that of a global company with a large percentage of the client base coming from companies abroad.
A new symbol and logotype was created, along with a very comprehensive website and suite of brand photography for products and people. Brand identity guidelines, brochures, PowerPoint templates, signage and exhibition banners were also produced during the brand roll-out.
Cambustion is derived from a unique origin (Cambridge University), combined with long-term continuity of high-level expert staff.
The company is big enough to provide world-leading solutions yet small enough to retain agility of response, to both market conditions and technical support.
Clients can talk directly to the person in the company who owns the project or the specific area of expertise they require. Whether that be pre or post-sale technical support, consultancy work, or information on the developmental stage of a product, an expert is on hand to help and is with the customer for the duration of their project.
Customers do not get passed on to a middleman, which can occur with much larger competitors. The company’s size and ethos enables its people to deliver effectively on this brand promise to the customer.
Out of this fundamental fact we created the company’s Unique Selling Proposition, and subsequently its corporate line: