Branding and website for a South Korean high-end audio brand
Introduction
Seawave Acoustic is the brainchild of our CEO Bo San, a practising Korean Buddhist monk. He became fascinated by the subtleties of sound quality while recording his teacher, the grand master Gu-san, disseminating his teachings to his followers.
Intrigued by the available technologies he began to experiment with speaker replay systems and installed these across the country’s many Buddhist temples.
He quickly developed a reputation for the fine quality of his designs and was encouraged to carry out further research into the field.
“The AM 23 represents a milestone for Seawave Acoustic – the culmination of our design goals of 30 years, bringing together cabinet design, component manufacturing, compression horn technology, and now our very own Beryllium super tweeter. “
Bo San | CEO
The brief
Seawave Acoustic is predominantly a horn speaker manufacturer and the brand is well know in South Korea.
The company is best known for revolutionising the concept of the horn through ingenious innovation, effectively applying modern driver technology and material science to the traditional horn configuration.
The speaker design is distinctive, and the performance and build quality is exceptional.
However it is the successful combination of compression driver technology with modern speaker design that makes the brand unique.
Our task was to create a brand identity that reflected the aspirations and dedication of its founder Bo San, and give the brand recognition to an audience outside of South Korea
The work
A series of mood boards were created to explore a striking new look for the brand both on and offline. Our initial plan was to photograph the products. However shipping costs and timings, along with the sheer weight (some weighing 150kg each) of these speakers dictated that we use CGI imagery to realise the look we were after.
Working with our specialist partner in this area, we crafted a series of images based on files supplied to us by the client. The look we created was emphatically modern – dramatically elevating the visual appeal of the brand.
The brand logo was created to reflect the horn in side view and is also used as a standalone device when necessary.
Horns were originally introduced in the last century for use in large venues where the emphasis was on power rather than finesse. Seawave Acoustic’s game-changing contribution has been to. re-engineer the horn configuration and then, through innovative electronics, to add a great degree of subtlety, precision and authenticity to the sound it produces.
The result is a classic example of ‘the best of both worlds’.
This achievement has been captured with a strapline that expresses the central Seawave Acoustic USP but does so in a way that isn’t over-literal and that suggests a broad philosophy applicable to all. aspects of Seawave Acoustic’s repertoire, present and future.
The benefit of our brand proposition has been summed up in our strapline as follows:
Power • Purity • Precision
“It was an absolute pleasure working with Paul and the team at BAAAM. The rebranding they provided us with exceeded expectations.”
Justin Lewins | Founder JSL ALPAC
