Branding and website for high-end audio brand Stillpoints, USA
Introduction
Stillpoints is a creator and manufacturer of award-winning, high-end audio products focused on improving sound presentation through mechanical and acoustic means.
The company has been successful both at home in the USA and internationally, gaining a devoted following thanks to both the astonishing noise reduction capabilities of the products and to the stylish, minimal aesthetic which complements high-end audio components of all types.
The products across the Stillpoints range are considered reference points in the industry, setting the global standard for isolation via the Ultra range and ESS Racks and for acoustic treatment by means of Aperture II acoustic panels.
“We believed that with some ingenuity and imagination, we could substantively enhance the audible quality of recorded sound.”
Paul Wakeen | CEO
The brief
Stillpoints have been trading for over 20 years as a recognised brand in the high-end audio space.
Our task was one of brand evolution and strengthening the appeal of what is an exceptional, well established product.
The market for high-end components is incredibly competitive and although the brand is well established internationally there are many new brands in the same space that are becoming popular.
We needed to establish a powerful unique selling proposition for the brand which kept it very much at the forefront of this space.
We also needed to give the brand a distinctive new visual identity to make a powerful impact and make the brand more contemporary and appealing. This new look would manifest itself across all brand communications – from website, to packaging, to adverts, to brochures etc.
The work
The products are designed to be universal, predictable, reliable, and balanced performers. Their longevity is unmatched. They are made of stainless steel and ceramics alone – there are no springs or elastomeric materials that will fade in performance over time – they are virtually indestructible, and as such will perform consistently for a lifetime.
The concept for the visuals revolved around the fact that the products have an almost indestructible quality that could withstand pressure and time. To depict this we set each product in volcanic style surroundings. This was achieved using CGI expertise – both with the products and the backgrounds.
The results were very dramatic and totally unique within the industry.
Stillpoints’ products enable the listener to experience a truer musical signal from their system. In order for this to happen the brand goes to extraordinary lengths to develop products so that the ultimate standard in performance is achieved every time.
However, it is the level at which the products attacks micro-vibrations caused by electricity flowing through components that sets it apart and makes it unique. Stillpoints are the only brand that go beyond the normal audible. frequency band (20Hz to 20kHz) and attack
micro-vibrations above 20kHz. Every other competitor brand only addresses micro-vibrations in the audible range. We articulate our unique proposition as follows:
Stillpoints eliminate the inaudible to perfect the audible.
