Case Study: Vitus Audio SM-025 UK Launch Campaign
Following the January release of Vitus Audio’s SM-025, we worked in close collaboration with Vitus Audio and their UK distributor Airt Audio, delivering a full launch campaign spanning CGI, social, paid media, print, live event coverage, photography and video production.
The aim was simple: build awareness in the lead-up, drive the right people to the event, and capture high-quality content that both brands can keep using long after the day itself.
The brief
Support the UK launch in a way that felt premium, clear, and consistent across every channel, from the build-up to the post-event follow-through.
That meant creating high-quality visuals to support the product release, promoting the UK launch event properly to attract the right audience, capturing the day with content that represented the event well in the moment and remained genuinely useful afterwards, and ensuring both Vitus Audio and Airt Audio came away with a strong bank of assets for ongoing marketing.
The work
A big part of getting a launch like this right is having the visuals ready early. For Vitus Audio, we produced a set of CGI images of the SM-025 designed to work across their website, social media and advertising.
For the UK launch, we then built out a clear promotional plan in collaboration with Airt Audio. This included an organic social campaign supported by bespoke promotional graphics, all focused on communicating the event clearly and making it easy for people to understand what it was, why it was worth attending, and how to secure a place. To support this, we created a ticketed Eventbrite page for reservations, helping Airt Audio and their retail partner The Audiobarn manage numbers smoothly while giving the campaign a simple, shareable hub.
Alongside organic activity, we ran a META ads campaign in the lead-up to the event in order to drive attendance. Paid media worked as the extra push, helping expand reach beyond the existing audience and turning interest into actual bookings. To reinforce the launch in a premium context, we also created a double-page print advert in hifi+, giving the campaign presence in one of the spaces high-end audio readers already trust and pay attention to.
When the event day arrived, we attended with Vitus Audio and Airt Audio to provide live social media coverage, as well as capture a full set of photography and video. The content was planned to be useful beyond the day itself, not just “here’s what happened”, but material that could support ongoing marketing. This included an event-day video featuring Hans-Ole Vitus speaking on camera about the SM-025 and its main new features, giving the launch message added clarity and authority in a natural, straightforward way.
After the event, we also organised and recorded an interview with Hans-Ole, the founder of Vitus Audio, with Airt Audio leading the questions. It covers the SM-025 in more depth, along with what the year ahead looks like for Vitus Audio. It’s an exclusive piece that hasn’t been released yet.
That’s one of the advantages of creating and executing content properly around a launch: it keeps working long after the last guest leaves the room.
Overall, the campaign created a joined-up presence across digital, print and in-person touchpoints, while building a strong bank of assets both brands can continue to use.